Competitor Ad Analysis and Creative Variations

Creative teams study competitor ads by screenshotting the Ad Library, then brief designers from scratch. Research rarely turns into variations you can test.

A performance marketer searches the Ad Library for a competitor. The workflow scrapes active ads through Apify, saves each image in its own Google Drive folder, describes it in detail, writes three style change requests and generates new versions with OpenAI image editing, logging everything in Google Sheets.

1. 1A first run creates the Google Sheet and the parent Google Drive folder.
2. 2An Apify actor scrapes active ads from your Ad Library search. Ads without images are filtered out and a limit controls the batch size.
3. 3Creates source and variation folders for each ad and saves the original image.
4. 4OpenAI vision describes the ad and an AI step writes style variation prompts.
5. 5OpenAI image editing creates each variation, which is uploaded to Google Drive and logged in Google Sheets.

• An Apify account
• An OpenAI API key with image generation access
• Google Drive and Google Sheets

• You choose the competitors and search terms to track.
• Your team decides which variations are on brand and worth testing.

• Do not copy competitors' trademarks, product claims or protected designs into your ads.
• Image generation cost grows with every variation. Keep the batch limit low while testing.

This template is the starting point for a full guide with setup steps and prompts:

• Study Competitor Ads and Create New Ad Ideas with AI