Create and Schedule Branded LinkedIn Posts

Posting consistently on LinkedIn takes research, writing and design every week, and most founders and marketers fall behind.

A founder sets a brand style reference image and describes their voice in the prompt. On a schedule the workflow reviews past ideas in Google Sheets, researches a new topic, writes the post, creates a matching image and saves everything to the sheet. On posting days it picks a ready post and publishes it to LinkedIn.

1. 1Pulls past post ideas from Google Sheets so topics do not repeat.
2. 2Researches current topics with Perplexity.
3. 3An AI agent writes the post copy and an image description in your brand voice.
4. 4Creates a branded image with OpenAI's image model, guided by a reference image in Google Drive.
5. 5Saves the post and image link to Google Sheets, and a second schedule publishes a ready post to LinkedIn.

• Google Sheets and Google Drive
• An Anthropic or OpenAI API key for writing
• An OpenAI API key for images
• A Perplexity API key
• A connected LinkedIn account

• You set the voice, niche and posting schedule.
• Review queued posts in the sheet before they publish.

• Posts publish without a final check unless you add an approval step.
• The generated images follow your reference image, so keep it on brand.

This template is the starting point for a full guide with setup steps and prompts:

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