Research & Analysis

Competitor Research Agent with Exa and Notion

Find similar companies with Exa, research each one with three AI agents and compile the report into a Notion database.

The Problem

Competitive research means repeating the same searches for every rival: company background, pricing and reviews. It is rarely kept up to date.

How This Template Solves It

A founder enters their company. Exa's find similar search returns competitors, and for each one the agents collect a company and funding overview, the product and pricing offering, and customer reviews. The combined report is saved to Notion.

How It Works

  1. 1You set your company in the required node and run the workflow.
  2. 2Exa's find similar search returns a list of competitors.
  3. 3A loop handles competitors one at a time so one failure does not stop the whole run.
  4. 4Three agents research the company overview, product offering and customer reviews using SerpApi and a web scraping tool.
  5. 5The agents' findings are combined into a report and added to a Notion table.

What You Need

  • An Exa API key
  • A SerpApi key
  • An OpenAI API key
  • A Notion database

What Stays Under Your Control

  • You review the report before it informs pricing or positioning decisions.

Watch Out For

  • Funding and review figures found online can be outdated or wrong. Check the sources.
  • The template runs manually. Add a schedule if you want regular updates.

Step-by-Step Blueprint

This template is the starting point for a full guide with setup steps and prompts:

Adapted from a community workflow template. Before publishing we removed credentials, account and file IDs, email addresses and sample data. The original author's setup notes are kept inside the workflow file.

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